Monday, September 30, 2013

Battle of the Instruments and the Inner Truth.


"Is it WORTH IT?"
The most balanced sentence you will ever hear about a product is a question: “Is it worth it?”, and the critical question comes in, what makes it “Worth It”?
Having been around technology for a while I must point out that systems have changed and the way everything is viewed and perceived has also changed drastically.

Emerging players and new found land:

Blackberry’s mother company RIM has sold out and so has Nokia, what is carrying this shift in the order? Take in mind that there are a lot of other players slowly emerging and reinforcing themselves in the market, these include Corning Glass producing the touch screens, with 1000 product models and more than 1.5 Billion devices in 33 different major brands, ARM produces the processors and is the current leader of the semiconductor scene, has proudly shipped over 20 billion chips and has sold over 800 processor licenses to 250 different companies, revenues at ARM are said to be growing at a higher ratio than the total semiconductor industry revenues, so these are the emerging major players, so…


Where is the battle?

From the above two examples it means it’s a battle of the brands, who can sell more, as I typically argue; the price of the device quietly boils down to:
The allegiance awarded to it and the loyalty of the customer.


The latter is what will drive a brand and make it thrive. A few years back anyone would have dismissed Samsung save for my dad who loves Samsung TV’s and describes them as the best.
But in the mobile devices scene Samsung produced the wrong prototypes for the right market, a quick fast forward to today and Samsung is leading… hotly pursued by Apple.

My question is: If you are buying a device and you have an open budget, what would you have as the most coherent and witty purchase?
The answer would stand out in the price: How much are you willing to pay for the technology packed in the device, how much are you paying per instrument attached to the mainboard? And how much are you paying for the operating system developed for that instrument?
Over the years the statistics have always been with the production and sales of the instruments, however, the stability, robustness and the willingness of the public to choose a particular device over the other has emerged as a contender.
The advert-wars have tagged and bagged the clientele, instead there are slogans like "The Next Best Thing, Today" and "Living tomorrows' technology today" thanks to the fact that Apple would release products with instruments that the Android family had already released, technology like NFC, Bluetooth 3.0 and 4.0 with EDR, Wi-Fi hotspot, Corning Gorilla 2, higher resolution displays and higher RAM and expandable memory.

The Brands and their flagships:

Even today with the release of the iPhone 5S, I still see the same issue, lack of the current technology in the high priced device. This is what should kill the market for the iPhone, but it’s not killing it, so what is in the versatility of the product that makes it flamboyant and dynamic enough to resist and sail through?
We therefore examine the selling specs of the different flagships from the major brands;

The selling specs in the iPhone 5S are:
- Fingerprint sensor (Touch ID) - Corning Gorilla Glass, oleo phobic coating - DC-HSDPA, 42 Mbps;
HSDPA, 21 Mbps;
HSUPA, 5.76 Mbps,
LTE, 100 Mbps;
EV-DO Rev. A, up to 3.1 Mbps
- 640 x 1136 pixels, 4.0 inches (~326 ppi pixel density - Dual-core 1.3 GHz Swift (ARM v7-based)
- 8 MP, 3264x2448 pixels, autofocus, dual-LED (True Tone) flash

- 16/32/64 GB storage (No expansion slot), 1 GB RAM DDR3

Price: 83,931/=

The selling specs of the Samsung Galaxy S4 are:
- HSDPA, 42.2 Mbps; HSUPA, 5.76 Mbps
-  Corning Gorilla Glass 3 - Quad-core 1.6 GHz Cortex-A15 & quad-core 1.2 GHz Cortex-A7
- 13 MP, 4128 x 3096 pixels, autofocus, LED flash
- 16/32/64 GB storage (Expansion slot up to 64Gb), 2 GB RAM
- 1080 x 1920 pixels, 5.0 inches (~441 ppi pixel density)
- Bluetooth Yes, v4.0 with A2DP, EDR, LE - NFC

Price: 57,000/=

Selling specs of the Blackberry Z10 are:

- HSDPA 21 Mbps, HSUPA 5.76 Mbps; LTE, EV-DO Rev. A, up to 3.1 Mbps- Capacitive touchscreen, 16M colours- 768 x 1280 pixels, 4.2 inches (~355 ppi pixel density
- Dual-core 1.5 GHz Krait
- 8 MP, 3264 x 2448 pixels, autofocus, LED flash
- 16 GB storage (Expansion slot up to 64Gb), 2 GB RAM
- Bluetooth v4.0 with A2DP, LE - NFC

 Price: 54,999/=


Now be the judge, calculate how much you are paying for the technology and see if “It’s Worth it”.

 By Eddie Kiage, @mumbazen

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